ADMINISTRATIVE AND LEGAL PROTECTION OF INTELLECTUAL PROPERTY RIGHTS IN ELECTRONIC COMMERCE: CHALLENGES AND PROSPECTS

Abstract

The article provides a comprehensive analysis of the current state and main trends of administrative and legal protection of intellectual property rights in the field of e-commerce.
The relevance of the research topic is due to the rapid transformation of world trade and the transition of economic relations to digital platforms and sites, which creates new challenges for the protection of intellectual property rights. The authors emphasize that e-commerce in modern conditions requires a reassessment of the place and role of administrative and legal remedies, since traditional means are losing their relevance and value.
The purpose of the work is to identify problematic aspects of administrative and legal regulation of e-commerce and to develop promising areas for improving the legislation of Ukraine. The study used general scientific and special methods of scientific knowledge, such as: the method of system analysis, the comparative legal method and the method of forecasting.
As a result of the study, it was found that the main challenges of e-commerce are legislative and institutional, in particular the lack of evidence standards and administrative responsibility of online stores and others.
The article pays special attention to the activities of such bodies as the Antimonopoly Committee of Ukraine, the Customs Service of Ukraine, the State Service of Ukraine for Food Safety and Consumer Protection of Ukraine to protect intellectual property rights in e-commerce.
The need to introduce automated systems based on artificial intelligence to monitor violations of the systemic interaction of customs authorities and postal delivery operators for effective documentation of violations is substantiated.
Conclusions. The authors formulated proposals for the introduction of administrative responsibility of electronic trading platforms. It is emphasized that administrators of electronic trading platforms should be transformed from passive observers to active participants in countering intellectual property rights violations.